Brand Development · Creative Direction · Experiential Marketing · Project Leadership ·
Brand Development · Creative Direction · Experiential Marketing · Project Leadership ·
Waikiki Trolley/ E Noa Tours
From an idea to an annual
immersive experience.
Trial of Fears is an annual immersive haunted attraction in Honolulu, Hawai'i. As Founder & Project Lead, I built the experience from the ground up—directing its brand identity, marketing campaigns, immersive lore, set production, and nightly operations over the last five-plus years.
01 — Brand & Creative Direction
From Concept to Experience
For more than five years, I’ve helped shape Trial of Fears from its earliest concept into an annual immersive horror experience. My work spans brand development, creative direction, narrative and character development, environmental concepts, and the visual identity that connects each season.
Five years of Trial of Fears — concept, production, and experience.
02 —Marketing, PR & Media
Turning an Experience Into a Campaign
Building the attraction is only half the challenge; the other is building an audience for it. I lead Trial of Fears marketing and communications across web, digital campaigns, earned media, and promotional channels—translating each season's creative concept into messaging designed to build awareness and drive ticket sales.
My work spans campaign strategy, copywriting, web and SEO, email and digital marketing, media relations, promotional partnerships, and on-camera brand representation.
Visit website at www.trialoffears.com
KHON2 News — Trial of Fears
(On-camera interview begins at 1:12.)
Media Relations & Earned Coverage
I write and develop press materials supporting Trial of Fears launches and seasonal announcements, translating each year’s experience into clear, newsworthy messaging for local media. My role also extends to on-camera brand representation, including interviews with KHON2 News and other local outlets, helping generate earned media coverage and expand awareness of the event across Hawaiʻi.Social Media Reels/ Short Form Video
03— Project Leadership & Operations
Bringing the Vision to Life
“Communication was top-notch and the final outcome was even better than we imagined. A great experience all around.”
04— Impact & Growth
Five Years of Growing Something Bigger
“Communication was top-notch and the final outcome was even better than we imagined. A great experience all around.”
Former Customer“Every detail was thoughtfully executed. We're thrilled with the outcome.”
Former Customer