Brand Development · Creative Direction · Experiential Marketing · Project Leadership ·

Brand Development · Creative Direction · Experiential Marketing · Project Leadership ·

Trial of Fears

From an idea to an annual
immersive experience.

Trial of Fears is an annual immersive haunted attraction in Honolulu, Hawaiʻi. As Project Lead for Trial of Fears at Waikiki Trolley/E Noa Corporation, I built the experience from the ground up—leading its brand identity, marketing campaigns, immersive storytelling, set production, and event operations over five-plus years.

01 — Brand & Creative Direction

From Concept to Experience

For 5+ years, I’ve shaped Trial of Fears into an annual immersive horror experience, leading its brand, creative direction, storytelling, environmental concepts, and visual identity.

Five Years of Trial of Fears — A promotional retrospective I edited using footage from five years of past haunts. Link to video →

02 —Marketing, PR & Media

Turning an Experience
Into a Campaign

Building the attraction is only half the challenge; the other is building an audience for it. I lead Trial of Fears’ marketing and communications across digital, web, earned media, partnerships, and promotional campaigns—building awareness and driving ticket sales.

Campaign Strategy · Web & SEO · Copywriting · Digital Marketing · Partnerships

Visit website at www.trialoffears.com

KHON2 News — Trial of Fears
On-camera interview · Featured at 1:12
Link to Video→

Media Relations & Earned Coverage

I develop press materials and represent Trial of Fears on-camera, helping generate earned coverage across Hawaiʻi through KHON2 News and other local outlets.

Short Form Content

Selected social content I contributed to through concept development, filming, editing, and caption development as part of broader campaign efforts.

Reel #2
Editing · Caption Development

Reel #3
Concept · Editing · Caption Development

Reel #1
Concept · Filming · Caption Development

03— Project Leadership & Operations

Bringing the Vision to Life

I lead Trial of Fears from early planning through opening night—coordinating creative teams, vendors, staffing, budgets, production, and live operations.

Planning · Budgeting · Hiring · Vendor Management · Cross-Functional Coordination · Production · Live Operations

Systems & Operational Planning

Standard Operating Procedures

I developed Trial of Fears’ comprehensive SOP, centralizing annual planning, budgeting, staffing, safety, guest flow, and live operations. Explore the full SOP →

Operational Planning & Guest Flow

I develop detailed event maps to coordinate staffing, actor placement, guest flow, emergency exits, and zone-based operations.

04— Impact & Growth

Five Years of Growing Something Bigger

Proof Beyond the Numbers

“It felt like I was trapped in a horror movie — and I loved every second of it.”

– Kaulana R.

⭐⭐⭐⭐⭐

“Jump scares, twisted rooms, and terrifying sounds — this was next level.”

– Malia S.

⭐⭐⭐⭐⭐

“I screamed, I laughed, I ran. Hands down the best haunted experience in Hawaii.”

– Thomas W.

⭐⭐⭐⭐⭐

“Highly immersive and well-produced. Every detail was spot on.”

– Jordan K.

⭐⭐⭐⭐⭐

“We didn’t expect to solve puzzles while screaming — but it made it unforgettable!”

– Liko T.

⭐⭐⭐⭐⭐

“The actors were disturbingly good. I still get chills thinking about it.”

– Avery M.

⭐⭐⭐⭐⭐

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